President Barack Obama proposed the $100 million BRAIN Initiative to map brain activity in unprecedented detail, aiming to improve treatments for conditions like Alzheimer’s, autism, stroke, and traumatic brain injuries. Announced in the White House’s East Room, Obama highlighted its potential to create jobs and enhance billions of lives worldwide. The initiative, focused on developing technologies to record neural activity “at the speed of thought,” was praised by scientists, including Dr. Jeffrey Cummings of Cleveland Clinic Lou Ruvo Center for Brain Health, who called it a vital investment in brain science.